Case: Volvo & Geely TB 0319
- Analyze the Chinese automobile industry, and discuss its current state and future evolution.
- Why did Geely acquire Volvo? What are some of the merger integration challenges Geely faces, and how should they be addressed?
- Develop a strategy for Volvo in China; what major actions do you recommend?
Case Write-ups should be around 5 pages (around 1000-1200) maximum, 10 point font, double-spaced, in addition to exhibits. Please also use exhibits and charts as necessary to support your text answers.
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